In an omnichannel world, delivering relevant marketing requires knowing exactly who your customer is as they cross channels and devices. However, a consumer’s digital footprints are often anonymous and can be hard—if not impossible—to match to a specific known record. The missing key to omnichannel success is a methodology for
resolving identity so that you can effectively engage with target audiences and deliver stellar customer experiences.Before diving in, it’s important to understand the complexity of identity and how multiple identifiers can represent the
same person.