State of Inbound Marketing Trends

In 2022, as marketers meet audiences where they are, they are increasingly on the pages of individual creators. TikTok influencers,
Reels creators, and YouTube personalities are dominating digital
engagement, creating and producing consistent, high-quality
content that rivals major brands. We collected data from 1,600+ B2B and B2C marketers around the world and across industries to find out:

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State of Inbound Marketing Trends

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