Branding is the process involved in creating a unique name, image, and message to represent a product or service being provided. From that process, logos, color palettes,imagery, taglines, and content emerge. But before these elements come to life, branding begins and ends with a feeling. It’s a feeling the seller has about their product or service,and he or she uses all these brand tools to communicate that vibe and establish a shared feeling with the buyer about what’s being sold.