LinkedIn has a powerful ads platform – the detailed information members submit about themselves offers unparalleled targeting power. If you’re already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, you can add LinkedIn to that list, too. With more than 575 million users worldwide who use the platform to stay connected and informed,advance their careers, and find industry tips and advice, this makes LinkedIn the most effective
platform to engage the decision-makers, influencers, and other professionals that your business needs to reach. An ad account is simple to set up and there are ad placements to match a variety of objectives – we’ll start with what formats are available.