As the digital revolution transformed micro- and small enterprises (MSEs)around the world, it also changed how small business support can and should be delivered. MSEs are essential agents of inclusive growth, and the digital revolution has fundamentally affected them. As digital technologies present MSEs with new opportunities and challenges that have been accelerated by the COVID pandemic, their support needs have also shifted. In the digital age, meaningful support not only provides MSEs with information and resources, but does so in new ways, using digital channels. For small business support to be
effective and sustainable through the 21st century, understanding how digital technologies are changing the landscape will be paramount.