t’s hardly a secret that marketing executives of all types are using more data than ever to empower their decision-making and build their campaigns. This kind of digital transformation has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and measurability to create customer experiences that are personalized and effective. But transformation comes with growing pains, and many marketers are still getting their sea legs on the data-driven voyage. They’re facing a data deluge and they are being challenged to turn everything they now know about their customers and prospects into actionable insights.